New Media
A dry (and broad) definition of new media is: The Internet and other post-industrial forms of telecommunication. It relies heavily on computer, Internet, and other technological/digital usage. The main benefits from using new media are: easy access, nearly instantaneous interaction, removal of geographical boundaries, and capability to reach larger target audiences.
What New Media Is
New media has led to a revolution of marketing and public relations in terms of campaigns, sales, and evaluation. Here's a list that describes components and examples of new media:
Post-industrial forms of telecommunication (Internet, Web)
Consumer driven and producer created content
Allows two-way communication between producer and consumer
Examples: E-bay, Amazon, company websites such as HBO, Calvin Klein, Target, newspaper online platforms, etc.
What New Media Isn't
New media tends to be confused with other names or forms of communication. Here's a list of what new media is NOT:
Social networking
Consumer-produced (new new media)
Not always free
Newspapers, television, radio, brochures, magazines, posters, etc.
A dry (and broad) definition of new media is: The Internet and other post-industrial forms of telecommunication. It relies heavily on computer, Internet, and other technological/digital usage. The main benefits from using new media are: easy access, nearly instantaneous interaction, removal of geographical boundaries, and capability to reach larger target audiences.
What New Media Is
New media has led to a revolution of marketing and public relations in terms of campaigns, sales, and evaluation. Here's a list that describes components and examples of new media:
What New Media Isn't
New media tends to be confused with other names or forms of communication. Here's a list of what new media is NOT: